Yet another great course in Shanghai, this time attended by executives from Eisai, Novartis, Sino Pharm, China Resources Pharm, GSK, Abbvie and Aspen. Our SABRE Simulation Centre in Shanghai, China is open to all, an executive education forum that strives to bring world-class training in strategy to executives who are driven to succeed in their careers. Interested in a course? Contact our…
Read moreGoldilocks and the three iPhones
Balancing a portfolio strategy with a segmentation strategy is the core of any business strategy and like Goldilocks – you need to get it “just right”. Segment the market too coarsely, offering too few product choices and watch your market share go as cold as mama bear’s porridge as customers will drift away to competitors…
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